3 Well Thailand runs an influencer marketing business in Thailand. As the company grew with a lean team, back-office work such as KOL payment management, invoicing, payroll checks, withholding tax, and monthly closing became increasingly heavy.
Challenge
Even with an accounting firm, much of the practical work remained in-house
The previous accounting firm mainly handled bookkeeping and limited accounting tasks. Day-to-day finance operations still fell to the internal team, especially collecting and checking KOL payment information right before monthly closing.
Why Acua
A single partner for bookkeeping, invoicing, and payment operations
3 Well Thailand chose Acua because it could support not only accounting, but also the practical finance operations needed to move work forward. The team can now delegate bookkeeping, monthly closing, payroll, invoice issuance, payment registration, KOL payment management, and withholding tax handling together.
Results
Monthly closing within 5 business days, with management focused on core work
With Acua, daily finance workflows and monthly closing were streamlined. Monthly closing is now completed within 5 business days, giving management earlier visibility into numbers and reducing time spent on detailed back-office operations.
Acua impact
Turning the back office into a system that supports growth
3 Well Thailand now operates its back office more consistently through Acua. Going forward, the company plans to further visualize billing, collections, payments, and cash flow so management can access the information it needs faster and more accurately.
“Even when we used an accounting firm before, many tasks still had to be handled internally. Now that Acua manages invoicing and payment registration as well, we can focus on our core business. For a small team, this difference is significant.”